Behind the Phenomenon™
I wanted to take behind the scenes of the infomercial shoot I was part of last Friday. I’ve never been part of a real infomercial before so this was pretty cool. The celebrity guest was Hall-of-Fame Oriole’s pitcher, Jim Palmer. I’m not really a big baseball fan but I do know who Jim Palmer is. Here’s the 2 of us:
Actually I got my nephew, Cody, a signed baseball. Cody is an excellent player. He’s 12 years old and plays on an elite team that took 2nd place out of 96 teams this summer.
I never realized how many people are required for a successful production. There were probably close to 20 people. I even got make-up done and they had people to touch us up and mop the sweat off our brows because those lights are frickin hot!.
Here’s Nancy coming to my rescue…
Here’s a candid shot from the day (you can see me in my stylish socks!):
And in between takes Brian Sacks (one of the guys behind the Phenomenon™) and I even got into a high-stakes game of basketball. The pot got up to $600 (you can see the cash on the suitcase) but nobody could make the final 3-point shot before we got called back in.
The Phenomenon™ is all about speed! Getting more done in 12 months than the previous 12 years.
You can check it out here. The DVDs are forty bucks! That’s it and it comes with over $600 in real bonuses – it’s quite a deal.
My personal Phenomenon™ story is pretty simple – I got out of bed.
I had an idea at 3’o clock in the morning and took action on it. That was the trigger for the massive success I’ve experienced. It was interesting listening to each person around the table their own story. From a guy literally living under a bridge to a typical 9-to-5 employee looking for a way out! At one point after we did our planned script they set us free to just freewheel and discuss different points around the table. I think that was some of the best stuff that came out of that 45 minute session and hopefully some of that will appear in the infomercial.
We talked about taking responsibility for your own happiness and success instead of waiting for someone or something else to do it for you. We mentioned how it was easier to succeed quickly than taking 20 years to get there. And everyone chimed in about the importance of money – it was important to the extent that money buys freedom! (I think that one topic will make a great blog post at some point.)
There’s lots more and in fact, I’ll be doing a special teleseminar with Dan Kennedy on the Phenomenon™ this Thursday October 25th. Details are here.
During the shoot I suggested they should license this song from the Muppets for the Phenomenon™ but nobody listens to Yanik.