An Open Letter to Anyone Ready to ‘Quit’ the Internet….
If you’ve just about given up on the idea that you can create a product that sells – this is for you. Let me share a quick story with you that you might relate to… My personal trainer, Jeff, and I have been working out for 10+ years. In that time he’s seen me build my online businesses and develop quite a few hot-selling product in several marketplaces. In fact, way back in 2001 or 2002 we actually co-developed a product called “Get Fit While You Sit”. I had the idea that there could be something for people sitting at their desks or watching TV and he created the workout programs to fit. It wasn’t a barnburner but it made some steady checks for several years. I’d always told him he should create his own products and Jeff finally agreed. He started with a workout program for brides to get them into shape before there wedding. I liked it. It was a good niche market with a strong desire for the product. Well Jeff did what so many would-be product creators do – he spent countless hours developing the content, filming it and just making it perfect. Then he purchased a small run of DVDs to have on hand ready to ship. By this time he’s probably out a few thousand dollars and who knows how much time – but the product is done and he’s excited. Now comes the moment of truth, he rented a small exhibit at a regional bridal expo and sold like 2 or 3 copies of his DVDs that weekend. Bummer! I mean there’s nothing more deflating that putting in a crap-load of hours and then realizing the marketplace might not be there for what you’ve created! Ouch! It took about 1 year and a half after that disappointment to wear off and for him to listen to my badgering to try again with another product. This time I helped him develop the angle of a real “hard-core” trainer giving people no excuses to get into shape. Again, he spent a whole lot of time pulling together new exercises together, putting up a site and pounding out a video sales letter. Jeff went online to sell it and started getting a few sales to keep his interest up — but not enough to be profitable based on his traffic costs. So this project fizzled too and now he’s pretty much sworn off creating products or selling online. I can see where he’s coming from and I know so many others might be in the same boat. I hate to see talented people with a lot of insight, knowledge and passion to share get discouraged and ‘give up’. I think about all the people that could be helped by them but never would be. Personally, I have about a 2 out of 10 track record. Out of every 10 “good ideas” I have about 2 of them are really nice winners. But the only way to ever figure that out is get them into the marketplace. And usually this involves a whole lot of work – until now… That’s why I’m so excited with this new business models that turns all of this on its head. It gives you the ability to get paid before you spending the time in product development. And having that cash gives you the energy, motivation and confidence to know you’ve got something! I call it the “Cash on Tap” System and it’s a totally new way to harness the power of the marketplace to get paid before you spin your wheels working on a product that may or may not fly. And the cool thing is it totally works even if you’re starting from a complete standstill as a complete “unknown”. Is this the ultimate ‘no-fail’ business model? I’ve given this a lot of thought and have been interested in why some people succeed and others do not. On the surface two people might have similar backgrounds, education, support and resources at their disposal but they have totally different results. What makes the difference? It probably doesn’t come down to just one thing but if I had to really narrow it down – I come to the conclusion its about getting a positive “response” back to what you put out. Here’s what I mean. Let’s say you decide to blog and you realize you’ve got to build an audience so you keep blogging and blogging but the site is pretty much a ghost town. You’re lucky if you get 1 or 2 comments for every third post. And it doesn’t take too long before you’re pretty darn discouraged putting out your best ideas and insights with nobody responding. Or maybe you decide to run some ads for an affiliate product but don’t get a “response” with anyone buying right away – it’s extremely frustrating as you keep spending and spending. Or, maybe you go full bore and create a product. You could easily spend hours writing your ebook, pounding out a sales letter, setting up the payment processor, hooking up the autoresponder, adding analytics, testing, etc. And then after all that work maybe you only sell a handful (and one of them was to a relative who rhymes with “Tom”). Ugh! Pretty disappointing, right? That’s why I say its the response that gets us excited to keeps us going, creating, producing and growing our business. When you’re hearing from customers about how you’re changing their lives and the cash is rolling in you create the momentum to keep building on your vision for the future. Unfortunately too many people never get there because most things we try are not going to work. (Remember I said I was at about a 2 out of 10 track record.) But what if there was a way to almost eliminate almost all the risk of having a failure before you spent too much time or got too deep into any project? And then let’s take it one step further — imagine how empowering and exciting it would be get paid *before* you even created your next product. Now that’s pretty awesome! There’s nothing more motivating or empowering than to have a stranger pay you for one of your ideas. It gives you the rocket fuel you need to have the confidence there’s a market for your product. (The cool thing you can pretty much put this together in a weekend with a few bucks and it doesn’t matter if you’re a total “unknown”.) Unless you’re seeing results it gets harder and harder for your spouse, partner or family to stay in your corner. I’ll be doing a special webinar covering this topic on Wednesday, October 5th at 12pm ET. There are a limited amount of spots so you can sign up here: I hope you can make it for this LIVE presentation. (And I’d love to hear your comments on what effect seeing a response means to you.) [Update: The Webinar link sign-up is fixed now]