How to Cash in on Events and Breaking News


As smart marketers we have to ensure our customers are always excited about “What’s next?” and creating that feeling of fun anticipation. An easy way to stop being boring is to use out-of-the-norm events for your marketing. A lot of people might do sales or events based on typical calendar dates like Christmas or New Years but I doubt many of us do ‘Flag Day’ sales, right?

Take a look at this example from a few weeks ago:

Betabrands is a somewhat quirky brand that started with ‘cordaround’ pants. (Those are corduroy pants that are horizontal instead of vertical.) So for Flag Day they piggybacked perfectly on the theme by offering 17.76% off their red, white and blue products. (Get it?)

Pretty smart and clever.

Here’s a great example from, which does group online video chat and competes against Skype in some aspects.

Gmail - When Skype_s out, ooVoo_s giving FREE 6-Way video calls -

Gmail - When Skype_s out, ooVoo_s giving FREE 6-Way video calls -

The offer is extremely time sensitive with Skype being ‘down’ (which I didn’t even know until they sent it). The deal is a free day of for every hour Skpe is down – pretty smart.

With our 24/7 society and constant stream of media attention on breaking news – you should be fleet of foot and click to capitalize on these events for your business.


  1. August 24, 2011, 6:14 pm

    Nice tip Yanik!

    You could use Google Trends to keep up to date with what everyone in the world is talking about and searching for and mix it in with this to create a little bit of buzz for yourself.

    I’m excited to start using this.

    I’ll be adding this to my arsenal of marketing strategies.

  2. August 25, 2011, 9:25 am

    @Jamie – great idea!

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