Marketing-O-Rama

Creating More Predictable Sales Revenue

Creating More Predictable Sales Revenue

Financial Independence / Marketing-O-Rama

See if this sounds familiar? You look at your bank account or monthly sales report online and think, “Oh crap! I better get some customers in the door!” So off you go on a frantic, frenzied pace focused on... Read More »

An Open Letter to Anyone Ready to ‘Quit’ the Internet….

An Open Letter to Anyone Ready to ‘Quit’ the Internet….

Marketing-O-Rama / Start-up

If you’ve just about given up on the idea that you can create a product that sells – this is for you. Let me share a quick story with you that you might relate to… My personal trainer, Jeff,... Read More »

How to Cash in on Events and Breaking News

How to Cash in on Events and Breaking News

Marketing-O-Rama

As smart marketers we have to ensure our customers are always excited about “What’s next?” and creating that feeling of fun anticipation. An easy way to stop being boring is to use out-of-the-norm events for your marketing. A lot... Read More »

Authentic Altruism or ‘Quick-dry’ Charity Make-Over?

Authentic Altruism or ‘Quick-dry’ Charity Make-Over?

Marketing-O-Rama / Philanthropy

It’s been incredible to see so many new companies and products adding charitable components to what they’re doing or even go all the way and back that into their ‘DNA’  as a socially conscious but still capitalistic company. I... Read More »

How to Develop Your Ideal Vision for Your Great Business and Perfect Future

How to Develop Your Ideal Vision for Your Great Business and Perfect Future

Marketing-O-Rama / Ramblings / Start-up

A few weeks ago I attended the INC500/5000 conference and had the opportunity to connect with Ari Weinzweig. I had heard and read a bit about Zingerman’s approach to business and knew it was interesting and different…but didn’t realize... Read More »

Astonishment Architecture

Astonishment Architecture

Marketing-O-Rama

For the last 2 years or so I’ve been collecting and working on something I call “Astonishment Architecture”. It’s the thinking behind creating exceptional customer experiences before, during & after each customer touchpoint. I believe it’s one of the few competitive advantages... Read More »

Multiplying the “Facebook Accelerator Factor”

Multiplying the “Facebook Accelerator Factor”

Marketing-O-Rama / Philanthropy

A few weeks ago we held our 2nd annual Maverick Business Insider Summer Extravaganza event for Maverick Global Intrepid members and Maverick Business Insider newsletter subscribers. This 1-day event covered the maverick philosophy of make more, have more fun... Read More »

8 Smart Ways to Name Your New Product or Service

8 Smart Ways to Name Your New Product or Service

Marketing-O-Rama

As Shakespeare said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Bzzzzzz! Wrong! I think one of the most overlooked aspects in your marketing is naming a product or... Read More »

Cheeky Ambush Marketing…High-Fiving Great Whites and a Bit of ‘Footie’…

Adventure / Fun / Marketing-O-Rama

Just back from our Maverick EPIC excursion to South Africa for World Cup, Safari and cage diving with sharks. Pretty awesome!! I think all the Maverick members really got a lot out of this truly once-in-a-lifetime experience. I caught... Read More »

Distinctive Business Cards that Really Standout

Marketing-O-Rama

In a previous post I mentioned one of my favorite success secrets has been creating authentic connections. And one of the things that gets the ball rolling is being distinctive. At the recent Underground® 6 seminar I got handed... Read More »

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