See if this sounds familiar?

You look at your bank account or monthly sales report online and think, “Oh crap! I better get some customers in the door!”

So off you go on a frantic, frenzied pace focused on getting new customers and pushing the numbers up. Phew! Then you go to work fulfilling on what you just sold and sit back until the next time (a month, 2 months, 3 months from now) when the sales curve dips again.

Then it’s back on the treadmill again…

It’s this inconsistent roller coaster of sales that drives you crazy, right? And that’s exactly, I want to share with you a new resource that can help you (and/or your sales team) fill your pipelines with qualified sales opportunities so you feel confident the numbers are always growing and improving.

And to dig into this I interviewed my friend, Aaron Ross.  Aaron has designed a step-by-step framework that liberates you from the anxiety you may experience when faced with generating new business, building your sales pipelines or launching a new business-to-business product. Best of all, this framework is scalable (can grow as you want it to grow), and predictable (reliable, foreseeable, calculable) without cold calling!

This process was conceived and developed by Aaron at one of the most successful startup companies in California – salesforce.com. In a few short years, use of this process helped increase Salesforce.com’s recurring revenues by $100 million.

Listen in (see audio playback below!) as I get Aaron to cover:

•    The Seven Fatal Sales Mistakes Entrepreneurs and Sales VPs (even experienced ones) make time and time again.

•    How sales and selling can be friendly, helpful and enjoyable without cold calls or a marketing budget.

•    How an outbound sales process, without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.

•    How to develop self-managing sales teams, turning your employees into mini-CEOs and much more.

Note:  There’s nothing on the call to buy, but I’ll be recommending Aaron’s new book “Predictable Revenue: Triple Your Results With The $100 Million Best Practices of Salesforce.com”

In fact, you can get a free preview right here with our compliments to see how powerful these concepts are.

Here’s the call:

About Aaron Ross:
After years in venture capital and the corporate world, Aaron Ross created PebbleStorm, which is helping create a community of100 million people “make money through enjoyment,” based on values like trust, integrity and authenticity.  He teaches people how to discover their Unique Genius while starting a fulfilling business that can’t fail (www.UniqueGenius.com).  Aaron’s a serial entrepreneur and the author of two books, the Amazon bestseller Predictable Revenue, and CEOFlow: Turn Your Employees Into Mini-CEOs.  He is also the cofounder of Predictable Revenue, Inc., which helps companies multiply sales (www.PredictableRevenue.com).

Need a quick favor…

Working on a new book for Entrepreneur Press called Maverick Startup: 11 X-factors to bootstrap from zero to 6-figures (and beyond)

I think it’ll be coming out early next year. The publisher and I are using crowdsourcing to design the new cover. (btw – if you haven’t tried 99Designs.com you should consider them. I’ve used them on a lot of projects and always pleased.) We had the founder, Matt Mickiewicz, at a previous Underground – he was incredible.

If you could take 1 minute and cast your vote – I’d appreciate it. And if you leave a comment here (after you’ve voted) – I’ll randomly choose 3 of you guys to get an autographed copy of the book when it comes out.

(Note: I don’t know if the publisher will be going with the final voting on here but it’ll help with direction.)

**** Update 3/15/12 ****

The publisher ended up going a different direction but the voting helped to see what you guys liked. The book is coming out April 1 – pre-orders are available now.

Here’s what the new book looks like:

And for the autographed copies, the winners are Noah, Sybil and Edmund. Thanks everyone!

If you’ve just about given up on the idea that you can create a product that sells – this is for you.

Let me share a quick story with you that you might relate to…

My personal trainer, Jeff, and I have been working out for 10+ years. In that time he’s seen me build my online businesses and develop quite a few hot-selling product in several marketplaces. In fact, way back in 2001 or 2002 we actually co-developed a product called “Get Fit While You Sit”. I had the idea that there could be something for people sitting at their desks or watching TV and he created the workout programs to fit.

It wasn’t a barnburner but it made some steady checks for several years.

I’d always told him he should create his own products and Jeff finally agreed. He started with a workout program for brides to get them into shape before there wedding. I liked it. It was a good niche market with a strong desire for the product. Well Jeff did what so many would-be product creators do – he spent countless hours developing the content, filming it and just making it perfect. Then he purchased a small run of DVDs to have on hand ready to ship. By this time he’s probably out a few thousand dollars and who knows how much time – but the product is done and he’s excited. Now comes the moment of truth, he rented a small exhibit at a regional bridal expo and sold like 2 or 3 copies of his DVDs that weekend.

Bummer!

I mean there’s nothing more deflating that putting in a crap-load of hours and then realizing the marketplace might not be there for what you’ve created!

Ouch!

It took about 1 year and a half after that disappointment to wear off and for him to listen to my badgering to try again with another product. This time I helped him develop the angle of a real “hard-core” trainer giving people no excuses to get into shape. Again, he spent a whole lot of time pulling together new exercises together, putting up a site and pounding out a video sales letter. Jeff went online to sell it and started getting a few sales to keep his interest up — but not enough to be profitable based on his traffic costs.

So this project fizzled too and now he’s pretty much sworn off creating products or selling online.

I can see where he’s coming from and I know so many others might be in the same boat.
I hate to see talented people with a lot of insight, knowledge and passion to share get discouraged and ‘give up’. I think about all the people that could be helped by them but never would be.

Personally, I have about a 2 out of 10 track record. Out of every 10 “good ideas” I have about 2 of them are really nice winners. But the only way to ever figure that out is get them into the marketplace. And usually this involves a whole lot of work – until now…

That’s why I’m so excited with this new business models that turns all of this on its head. It gives you the ability to get paid before you spending the time in product development. And having that cash gives you the energy, motivation and confidence to know you’ve got something!

I call it the “Cash on Tap” System and it’s a totally new way to harness the power of the marketplace to get paid before you spin your wheels working on a product that may or may not fly. And the cool thing is it totally works even if you’re starting from a complete standstill as a complete “unknown”.

Is this the ultimate ‘no-fail’ business model?

I’ve given this a lot of thought and have been interested in why some people succeed and others do not. On the surface two people might have similar backgrounds, education, support and resources at their disposal but they have totally different results.

What makes the difference?

It probably doesn’t come down to just one thing but if I had to really narrow it down – I come to the conclusion its about getting a positive “response” back to what you put out.

Here’s what I mean. Let’s say you decide to blog and you realize you’ve got to build an audience so you keep blogging and blogging but the site is pretty much a ghost town. You’re lucky if you get 1 or 2 comments for every third post. And it doesn’t take too long before you’re pretty darn discouraged putting out your best ideas and insights with nobody responding.

Or maybe you decide to run some ads for an affiliate product but don’t get a “response” with anyone buying right away – it’s extremely frustrating as you keep spending and spending.

Or, maybe you go full bore and create a product. You could easily spend hours writing your ebook, pounding out a sales letter, setting up the payment processor, hooking up the autoresponder, adding analytics, testing, etc. And then after all that work maybe you only sell a handful (and one of them was to a relative who rhymes with “Tom”).

Ugh! Pretty disappointing, right?

That’s why I say its the response that gets us excited to keeps us going, creating, producing and growing our business.

When you’re hearing from customers about how you’re changing their lives and the cash is rolling in you create the momentum to keep building on your vision for the future.

Unfortunately too many people never get there because most things we try are not going to work. (Remember I said I was at about a 2 out of 10 track record.)

But what if there was a way to almost eliminate almost all the risk of having a failure before you spent too much time or got too deep into any project? And then let’s take it one step further — imagine how empowering and exciting it would be get paid *before* you even created your next product.

Now that’s pretty awesome!

There’s nothing more motivating or empowering than to have a stranger pay you for one of your ideas. It gives you the rocket fuel you need to have the confidence there’s a market for your product. (The cool thing you can pretty much put this together in a weekend with a few bucks and it doesn’t matter if you’re a total “unknown”.)

Unless you’re seeing results it gets harder and harder for your spouse, partner or family to stay in your corner.

I’ll be doing a special webinar covering this topic on Wednesday, October 5th at 12pm ET. There are a limited amount of spots so you can sign up here:

I hope you can make it for this LIVE presentation. (And I’d love to hear your comments on what effect seeing a response means to you.)

[Update: The Webinar link sign-up is fixed now]