In a previous post I mentioned one of my favorite success secrets has been creating authentic connections. And one of the things that gets the ball rolling is being distinctive.
At the recent Underground® 6 seminar I got handed 2 of my favorite business cards. (Trust me, in a room of marketers it’s not always easy being distinctive without being going over the line.)
The first is from Lt. Prescott Paulin. Prescott is a well respected marine who is a founding father of the Marine Corps non-profit organization Semper Fi House SemperFiHouse.org. And he’s also the founder of www.Your.vu – which successfully launches products in the Internet space.
Now get this – Prescott’s card is a real 2-dollar bill!
Okay that’s unique by itself since we don’t often see those but what really made it stand out is Prescott has folded the 2-dollar bill into a shirt, origami-style. Take a look:
And then when you open up the shirt you get his contact info that looks like a shirt tag. Wow!
Ok so who’s going to throw that away, right?
And then the second card is an example of a really cool way of building on a personal brand and truly being distinctive. It’s from our esteemed event photographer, Jared Polin. If you were at the Underground® 6 you’d definitely remember Jared because of his massive hair.
Here’s Jared with one of our young entrepreneur scholarship winners, David Orr. (I’ll give you 3 tries to guess which one Jared is) 😉
His wild hair is part of his “brand” which makes his business card so damn perfect.
So what is his card? It’s a hair pick – Kablamo!
The thing is Jared has some serious photo credentials going on tour with rock stars like Perry Farell (I was a huge Jane’s Addiction fan growing up) and bands like Cold Play. We were lucky to have him do some of the shots for our event. If you need some high-end photography contact Jared at www.JaredPolin.com.