The Big 9-25 Launch…(not what you think)
Tuesday, September 25th, 2007Today’s launch had it all…
Chaos!…
Excitement!…
Anticipation!….
People eagerly awaiting their chance to buy a copy…
Obviously I’m talking about…
…(it’s coming)
…(wait for it)
…(you’ll be surprised)
…HALO 3.
I mean really – who the hell are these guys at Microsoft are to try and compete with my launch of “Yanik’s Ultimate A-to-Z Information Marketing Brain-in-a-Box”? They probably beat my numbers today by like a gazillion dollars! Hmph…
Frankly, one of the best launches and build-ups had to be HALO 3…the final installment of the ultra popular Xbox game. You can read about a little of the chaos and what the scene looked like outside NY’s Best Buy before midnight last night here.
As my good friend, Jeff Walker says, “You have to make your launch an event.” These guys did that in spades.
What’s more, I loved (from a marketing stand-point) how this new HALO 3 drove sales for the Xbox 360 console. You *had* to have the new game console to be able to play this new game – essentially forcing the hardware sale. I wasn’t sure I was going to get a 360 but with HALO 3 coming out – I had to.
So now that my family has left – I can spend a little time with Master Chief. I just got a new plasma TV and entire home theater system so I’m excited to blast away the Coventry Covenant in surround sound!
Oh – one more thing. It’s my birthday for another 1 hour 54 minutes so I’m going to give away one more course. Here’s the deal – if you’ve seen my little preview video here for my “brain-in-a-box” course. In the first scene I’m drinking a glass of Pinot. First blog reader who leaves a comment and IDs the wine correctly gets the course that course I used for the video. It’s not quite brand-new and there’s a few bonuses missing since I didn’t have them in my hands at the time….but all the guts are there.
* Update #1: we have a winner
* Update #2: Some of you asked how I spent my birthday on this launch day – here I am in a closed-door meeting with my advisor checking the numbers:
